Born in 2021 Maison Pop Couture aims to be the voice of luxury cruelty-free slow fashion by sharing its values through their clothing and showing the that it is possible to wear a 100% made in Italy fur that is produced with eco-friendly and cruelty-free materials.
We had to launch and position the brand in the Italian couture industry, highlight its values and ambitions and catch the attention of the fans of the high quality, sustainable made in Italy fashion.
We started from the brand design and its logo the we created a brand identity and a packaging that reflected the values and the essence of Maison Pop Couture. To launch the brand on the market we helped it in the development of its e-commerce, followed the artistic direction of the photo shoot and built a social media marketing and advertising strategy and influencer strategy.
Thanks to brand awareness strategies, lead generation and digital advertising, Maison Pop Couture has started its business and laid the foundations to make the brand a reference point in the Italian high fashion of animal free fur coats.