The owners, master brewers themselves with great experience in the field, have built this startup with the goal of bring to the market an exclusive beer. A beer that has unique taste, craftsmanship production and an original fresh and defined identity as selling points.
We had to create a brand design able to stand out from competitors and grab a spot in the already crowded market of food and beverage. Promoting this product to retailers for its uniqueness and keeping in mind the target audience: wine bars, pubs with selection of high profiled beers and Irish Pubs.
We built not only a strong corporate identity but also developed new tools but also developed new tools and materials for sales force and started a web marketing strategy and mail automation for the lead generation. In addition we developed owner CMR aimed for prospects and client B2B management.
The work done on brand design and communication for the sales department of the IpaUp brewery generated 500 new target contacts for product distribution and lead to its presence in more than 200 stores all over Italy.