Public Relation | Crowdfunding | Brand identity | Brand awareness | Website


To ACR Siena becoming “Robur“ again meant recovering old values that bound it to the territory and  strengthening its networking with business partners. This was made possible thanks to an analysis of the fan sentiment that lead to the creation of new brand identity and a membership campaign for the 22/23 season.

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/ Client

ACR Siena 1904, founded in 1904 by Attilio Calzoni, made soccer history till it reached Serie A from 2003 to 2010.  After conquering again the Serie C in July 2021 and a change in ownership, in 2022 the black and white team is now ready to be the protagonist of Siena and the Lega Pro.

/ Challenge

Increase Siena social and economic value following these directions: recovering the team’s historical values, rebuilding the connection with the fans, enhancing the club’s commercial and communication strength in a championship that has media impact.

/ Solution

We worked on the creation of a membership campaign that focuses on the motto “Robur. We are the only ones” to make supporters and stakeholders recall the values and the history of ACR Siena 1904.
We used “Robur. We are the only ones“ as a  starting point to create and develop a new brand identity , new websites and a new uniform design.

/ Result

The launch of new brand identity through website, social media and advertising led to a positive response from the fans and the locals. It made the way to a membership campaign that increase the memberships up to 2000 and opened a great partnership net for the club.

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